Intro~

Welcome to Glowing Generations. I’m so glad you’re here. This isn’t just the launch of a skincare line, it’s the beginning of something deeply personal and meaningful, rooted in love, healing, and the wisdom passed down through the women in my life.

Where It All Began: My Mom’s Skin Struggles~

This journey started with my mom. She’s one of the strongest women I know, but she was suffering from terrible eczema. Painful, itchy, inflamed skin that made her feel  uncomfortable in her own body. Doctors wanted to put her on a pill with harsh side effects, including risks tied to her heart. That didn’t sit right with me. There had to be a better way.

So I started researching. Hours turned into days, and days into weeks, until I came across something that felt almost too simple:

Tallow.

Why Tallow? Why Now?~

The more I read, the more it clicked. Tallow isn’t new, it’s been used for generations. It’s bioavailable, rich in vitamins A, D, E, and K, and deeply nourishing for the skin barrier. Unlike synthetic creams or watered-down lotions, tallow blends seamlessly with our skin’s natural oils.

We tried it together. The results were undeniable. Her skin began to calm. Mine began to glow. And in that moment, something sparked in me. I knew this was bigger than just us.

From Family Care to Skincare for All~

I started making small batches in my kitchen, using the purest ingredients I could find. Friends and family tried it. Word spread. And before long, I realized this was something people truly needed: skincare that was intentional, clean, and deeply rooted in care, not just for your skin, but for your wellbeing.

The Name: Glowing Generations~

This brand honors the women who came before me, my mom, my grandmothers, my aunts, and my daughter and the women who will come after me. It’s a tribute to their strength, softness, and enduring light.

Glowing Generations is about legacy. About healing. About passing down something real. A reminder that beauty doesn’t have to come from a lab. Sometimes it comes from love, from tradition, from the earth, and from the kitchen counter of a daughter who just wanted to help her mom feel better.

What’s Next?~

Our first product, Almost Unscented, is perfect for sensitive skin and anyone wanting simplicity and purity without compromise. It’s just the beginning.

Thank you for being part of this journey. Whether you’re here because of eczema, curiosity, or your own healing path, Welcome!! We’re in this together.

With love,

Felicia